Privacy Policy

Who we are


All About Infertility (“we” or “us”) are committed to protecting and respecting your privacy. This privacy policy explains how we use any personal information we collect about you when you use this website (www.allaboutinfertility.com or the “Site”).

By visiting this website, you are accepting and consenting to the practices described in this policy.

For the purpose of the Regulation (EU) 2016/679 and repealing Directive 95/46/EC (General Data Protection Regulation), the data controller is All About Infertility, a company registered in England and Wales under company number 11971796, with its registered office at Richmond House, Walkern Road, Stevenage, United Kingdom, SG1 3QP.

1. Information we collect from you

We will collect and process the following categories of data about you:

  • Information we collect about you. This is information that we collect automatically about your visit during your time on the Site. It typically involves technical information, including the Internet protocol (IP) address used to connect your computer to the Internet and information about your visit. It also includes the full Uniform Resource Locators (URL), clickstream to, through and from the Site (including date and time), services you viewed or searched for, page response times, download errors, length of visit to certain pages, page interaction information (such as scrolling, clicks and mouse-overs) and methods used to browse away from the page. This information may be collected using small data files called ‘cookies’ and helps us to provide you with a good experience when you browse the Site and also to indicate where the Site requires improvement. You can find out more about our use of cookies on the Cookie Policy page.
  • Information we receive from other sources. This is information that we receive from third parties, such as business partners, subcontractors in technical services, analytics providers, search information providers and so on.

We use various third parties to provide us with information to help us learn about how visitors use our website. To find out more about how these third parties may use your information, please click on their name below to see their privacy policies:

The information we collect or receive from you will be stored for as long as is reasonably necessary to enable us to provide you with the services you have requested from us, to comply with any legal obligations that require us to keep information, or for as long as we reasonably require for our legitimate interests, such as for the purposes of exercising our legal rights or defending ourselves against claims.

2. Use of your information

All information that we collect or receive from you, whether of a personal or technical nature, may be used by us in the following ways:

  • To administer the Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • To improve the Site to ensure that content is presented in the most effective manner for you and for your computer;
  • As part of our efforts to keep the Site safe and secure; and
  • To comply with our record keeping and information storage obligations and policy (please see the “Where We Store Your Personal Data” section below for more details).

Information we receive from other sources. We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).

3. Disclosure of your information

We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

  • Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006;
  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you; and
  • Analytics and search engine providers that assist us in the improvement and optimisation of the Site.

We will disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets;
  • If we, or substantially all of our assets, are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets;
  • If we are legally required by law to disclose your personal data;
  • To further fraud protection and reduce the risk of fraud; and
  • To protect our rights, property or safety, or those of our customers or others.

4. Where we store your personal data

All information that you provide to us is stored on our secure servers within the EEA (European Economic Area) and we will take reasonable steps to protect your information in accordance with this policy, including (without limitation):

  • Installing a secure firewall;
  • Using anti-virus protection software;
  • Encrypting data; and
  • Carrying out regular back-ups.

No disclosure or transfer of your information will be to persons or entities outside of the EEA.

Unfortunately, the transmission of information via the internet is not completely secure.  Although we will do our best to protect your personal data, we cannot guarantee the security of any data transmitted to the Site and any such transmission is at your own risk.  Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

5. Your rights

You have the following rights under law in respect of your personal information:

  • The right to be informed about the collection and use of your personal information;
  • The right of access to your information to verify the legality of our use of it;
  • The right to request that inaccurate or incomplete information about you is rectified;
  • The right to request the deletion or removal of your information where there is no further reason for us to use it;
  • The right to restrict the use of your information;
  • The right to obtain and reuse the information that we have about you for your own purposes;
  • The right to object to certain uses (such as for marketing purposes); and
  • The right not to be subject to a decision that has a legal effect on you that has been based on an automated decision.

Should you wish to exercise any of these rights, you may do so at any time by emailing us at info@allaboutinfertility.com.

If you feel that your rights have been breached in any way, you should contact us at the email given above or lodge an official complaint with the Information Commissioner’s Office via their website (https://ico.org.uk) or by writing to:

Information Commissioner’s Office,
Wycliffe House,
Water Lane,
Wilmslow,
Cheshire,
SK9 5AF.

On occasion we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review these privacy policies before submitting any personal data to these websites.

6. Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.

7. Contact

If you want to contact us regarding any matter relating to this privacy policy, you can email us at info@allaboutinfertility.com.